This South Tampa hair salon was in need of a new look that entailed a brighter image and one that closely resembles the AVEDA hair product line. The logo was designed to be edgy in contrast to the earthy look and feel of the website. The logo resembles the sassy attitude of the hair salon team but the look and feel of the website looks familiar to their target market.

• Leads increased 27% over the course of 12 months after launch
• Site traffic increased 75% due to SEO or search engine optimization
• Bounce rate decreased from 45% to 3%